In the first deal of its kind in the history of the Club, Hitchin Town Football Club is delighted to announce a new three-year kit partnership with Danish kit manufacturer Hummel, taking effect from the 2021-22 season.
Within the deal, Hummel will provide all teamwear from the first-team and ladies team to all 20+ Hitchin Town Youth FC teams, retaining the traditional yellow and green colours, via Stevenage-based retailer KC Sports Teamwear.
The new home kit will be unveiled during Spring 2021, with hummel also supplying the custom commemorative away shirt to mark the 150th anniversary of Hitchin FC kicking off the FA Cup. Just 29 of these shirts, limited to 150, remain available for sale until next Tuesday, 9th March at 9pm. Click here to ensure your name is on our shirt next season.
Also available from the end of April, a new Hummel x HTFC leisure range will be stocked within the online Club shop, with the first team and youth team coaches displaying a consistent range throughout.
The Canaries join a portfolio of Clubs wearing the famous Hummel chevrons next season, including The Danish National Team, Premier League sides Everton and Southampton and Championship sides Charlton Athletic, Bristol City and Middlesborough.
Founded in 1923, Danish sportswear brand Hummel are one of the oldest sport brands in the world with an incredible footballing heritage.
Andy Melvin of Hitchin Town FC, said:
“Entering into a new partnership with Hummel is great news for Hitchin Town Football Club.”
“Hummel are a big name brand known around the world, and we hope our supporters will enjoy the kits ahead of the new season, especially the custom away shirt which is looking particularly impressive. We’re also delighted to see the whole Club entering into this joint partnership, providing attractive cost benefits for all parties whilst displaying a consistent image right from the Under 7s to the First Team. We’re hoping for a successful three years working together with Hummel and KC Sports.”
Hitchin Town Youth Kit Manager Craig Hay said:
“It’s fantastic to be in a position to strengthen relationships with the first team and move forward together. Really looking forward to the new kits.”
Gary Bright, Head Of Teamsport Hummel UK, added:
“We are delighted to partner with our retailer KC Sports to become official technical kit supplier to Hitchin Town FC and their associated teams for the next three years. The Club has fantastic history so its extra special for us to be involved with the 150 year FA Cup celebrations.”
“We are looking forward to seeing the hummel brand being worn by the Canaries.”
The Club have agreed a three-year deal with Hummel, replacing Errea who have supplied the Club’s kit since 2006. Prior to this were two three-year stints with Spall and ICIS. The Club would like to thank Errea via MVI Corporate Merchandise for their work during these years.
Hummel and Hitchin Town FC, #OnwardTogether