We are delighted to confirm the Canary has made its long-awaited return to our chests, as we proudly unveil the new identity for Hitchin Town Football Club, starting a next era for our historic Club.

Here is our new identity launch video:

This brand new design will represent the Club from this day forward, appearing on the 2021/22 Hummel® Home and Away shirts worn by all sections of the Club, including the First Team, Ladies and Youth sections. A new line of merchandise has also been released – available to view and purchase here.

Supporters will also see the inclusion of the year 1865 on the new crest, marking our original formation. The 2020/21 season is a special moment for the Club, marking 150 years since we took part in the inaugural FA Cup back in 1871, so there’s no better time to introduce a new look and feel.

Speaking of the release of the new crest, Club Director Andy Melvin said:

“We’ve been known as the Canaries for so long, it’s never made sense to me that our crest didn’t feature one. We’re delighted with the new design, which is both modern and respectful of our historic past. It gives us a unique identity as a Club, something which is instantly recognisable and which our supporters can wear with pride.”

Club Secretary Roy Izzard said:

“A huge amount of research has gone into this project and we’re incredibly grateful to the brand project manager Stewart Curtis, who together with the expert design skills of Christopher Payne has delivered a fantastic new crest for Hitchin Town Football Club.

“Christopher’s attention to detail has been second-to-none throughout the process and we’re excited to see our loyal supporters adorning the new badge come the start of the new season. It really does kickstart a new and exciting era for Hitchin Town FC. Bring it on!”

We’ve also produced a questions and answers about the branding project, which can be viewed by clicking here. This explains the process, our reasoning behind the selection of each element and a few other common queries supporters may have.

The new crest will become a prominent asset around Top Field throughout the summer, including the introduction of a new fixtures board and main stand sign. Needless to say we cannot wait to welcome you all back during pre-season to take a look for yourself.